Prior to launching Tongoro, Sarah Diouf had already stepped foot into the fashion industry with Ghubar, a fashion, arts and culture magazine promoting diversity and
creativity from the Arabic and African world she launched in 2009. Her work with the publication sparked the interest of multiple brands, which led her to launch her own visual production agency under her company IfrenMediaGroup, housing all her media activities.
Over the past 9 years, Sarah has been observing the African fashion market and saw a gap that she thought she could fill « while most African brands are positioning themselves as luxury, I wanted to come up with something more accessible for people to experience the Made in Africa, and change their mind about the quality issues often associated to it. » Her latest venture, Tongoro is a 100% Made In Africa online label providing clothing that offer style conscious consumers quality, variety and convenience, at affordable prices.
By sourcing materials on the continent and working with local tailors, the brand long-term goal is to contribute to the development of the retail production in Western Africa, opening a production facility in Dakar, Senegal.